Today’s entrepreneurs targeting the local business depend more on My Business listing more than SEO. Local SEO, according to many, is a beast itself than the digital marketing platforms especially SEO. Though it sounds like grabbing the local business can be easier for the pool of competition is limited, but the webmasters have to incorporate innovative and effective strategies to score for Google business listings and win the game.
Google’s My Business and Google Maps help in letting the users know about your business by listing your business in the list of three or four such names they show in their maps. This is an extremely effective step to drag more traffic to your business. But for that, you need to optimize the website as well as My Business listing strategically to experience further success in achieving more traffic and conversions.
Some ideas to optimize the My Business Listing—
Set up the Google Business Listing
In the first step, you need to set up your Google My Business Listing. This will be some sort of claiming too well as you move ahead with the registering process. You have to fill up all the gaps with the relevant data that you need for the site optimization. Try to put all the accurate information to pull more organic traffic through the business listing.
Choose the categories specifically
Choosing the category is imperative during the setup process of My Business Listing. You need to make Google understand your business accurately so that your business listing can be done properly. If you get the chance to choose the category more precisely such as Italian restaurants in Singapore or continental restaurants Seoul, then more than just restaurants in some place can be more relevant.
Impressive images are imperative
To attract the local customers, Google My Business Listings want high-resolution images. Therefore, capture some lifelike high definition snapshots by using professional photographers or in your DSLR, and use them while setting up the My Business profile. The brighter pictures are more alluring to users looking for the local businesses like yours. By adding 360-degree virtual tour of your business, you will rather impress the users more. Thus, for dragging more organic traffic to your local business, the 360-degree virtual tour of your business can be a one-stop idea.
Make sure that all the data shared everywhere are same. You should also use a local phone number and encourage reviews to your business.